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NEWSLETTER SUMMER 2008



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TOOWAY
Tooway

We named this French ‘web via satellite’ service from France’s Eutelsat, then brought it to life with a crisp and refreshing identity.
Targeting an audience in rural areas meant attracting customers who may never have had home internet access. So we made the logo and colour palette light and friendly – and as accessible as the service itself... VIEW THE FULL PRESS RELEASE >>
The name we came up with – appealing to French ears and satisfying plans for international expansion – evokes open conversation and plays on the service’s ‘two way’ broadband connection.

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Qooljets
A low-cost private jet service? Well, everything’s relative. Qooljets asked us to create a visual identity as fresh as their concept.
Tapping into a growing passenger desire to fly specific routes within Asia – and save time at airports – Qooljets plans to be first to market...
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We designed the logo to work at a large scale on the plane itself. The blocky lettering with softened edges echoes the aircraft windows, while the flowing lines suggest movement.
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Qooljets
It’s not about the label, it’s about the taste,’ says Taste & Buy. Even so, they recognised the need for great design to support their new venture.
Stumbling on a great wine for a good price can be a thrill. But it’s a chancy business. Taste & Buy keep the excitement but remove the risk...
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We designed their brand identity, website and created animated invitations. We also built the back-office management system and their online ‘consultant platform’. The result? A real (ahem) “wine-win” situation.
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Qooljets
Popular filmmaker Pierre Brouwers asked us to revitalise the presentation and packaging for his well-established travel documentaries.
For years, he’s taken French viewers on a voyage of discovery, opening up new countries and cultures to armchair explorers...
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Our design made the identity more stylish and sophisticated. The DVD packaging we created, along with a fresh logotype, included a new brand hierarchy so each range could be differentiated by its look and feel.
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