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GREAT BRANDS HAVE GREAT PERSONALITIES.
People get to know and trust them – even identify themselves with them.
Identity unites all the external factors to create a unique brand essence.
Naming
The right brand name has immense value. Does yours evoke the associations you want?How does it look and sound? Is it distinctive and memorable? Our wordsmiths use brand
values, semantics and a proven framework to create names that hit the target.
Visual identity
From your logo and corporate colours to typefaces and graphical style, the visual identity isthe clothes your brand wears to stand out in the world. We make sure it’s dressed to kill.
Verbal identity
So your brand looks great. But how does it sound when it opens its mouth?We create a distinctive and appealing tone so that words always support your core values,
wherever they appear.
Sonic identity
Music appeals directly to the emotions. From catchy sonic idents to the right backgroundfor events or presentations, soundscapes are an increasingly essential ingredient
for a memorable experience.
Motion identity
Mixed media takes advantage of the multitude of screens in our lives. Animation bringsvisuals and sound alive.
Guidelines
We’re happiest when we get to do the final work ourselves. But we can also createclear and effective guidelines so your local agency can continue to do memorable
and consistent work.